You don’t have to be a passionate sports fan or a fanatic gambler to know that sports betting is booming.
This year’s Super Bowl, second in viewership only to FIFA World Cup soccer, is estimated to generate $1.3 billion in bets in the U.S. alone, breaking its previous record for money wagered on a single live sporting event in the United States. More than 50 million people placed bets on last year’s Super Bowl, another record expected to be shattered by bettors on the Taylor Swift-ified clash between the Kansas City Chiefs and San Francisco 49ers.
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